Data as a Service(DaaS) is a data arrangement and distribution model in which data records such as text, images, sounds, and videos are made accessible to customers over a network, typically the Internet. It is a response to the increasing volume and nature of data created in the present world.
In simpler words, it allows companies, organizations, and customers to give the risks and burdens of data management to a third party Cloud-based provider. Traditionally, the companies held the responsibility to manage, store and, maintain data but as the data becomes more detailed and complex, it becomes inconvenient and expensive to maintain.
DaaS is a cost-efficient, flexible service that gives its customers a chance to concentrate on the selling of products, instead of sourcing, managing, and initiating data. Oracle Data Cloud DaaS offerings—powered by Oracle ID Graph—bring together the largest array of data-driven solutions so marketers, sales professionals, and research/insight teams can integrate better customer data for a competitive advantage.
DaaS follows the principle that detailed, beneficial data can be provided to users on demand, irrespective of any organizational or geographical separation between consumers and providers.It reduces redundancy and decreases associated expenses by arranging necessary data in a single location, providing data use and/or change by multiple users via a single update point.